"Happy is the man that has found wisdom, and the man that gets discernment, for having it as gain is better than having silver as gain and having it as produce than gold itself. . . . Its ways are ways of pleasantness, and all its roadways are peace. It is a tree of life to those taking hold of it, and those keeping fast hold of it are to be called happy." --Proverbs 3: 13-14; 17-18
So, if this is happiness, but ignorance is bliss, then bliss cannot be true happiness. It is an orgy of happiness; it is false. Happiness is without glamour. It is a by-product. The goal is not to seek happiness (as is part of the American motto) but to seek wisdom (also known as shekinah).